Looks may not be everything, but they can certainly help capture someone's interest and encourage them to go deeper. The images you use on your online store represent your brand and products to the world.
So, if your site has interesting, engaging photography, you can grab people's attention and increase conversions and sales. As a result, the good product photography is a vital component of a strong eCommerce strategy.
In fact, imagery is so important that 75% of online shoppers say they make purchase decisions based on product photos. Additionally, 22% of purchases are later returned because they looked different from the photos on the website.
Good visual content can also help to boost your social media pages. Good imagery is 40% more likely to be shared on social media accounts, which means you can reach a wider audience (and hopefully get you more sales).
So, if you're ready to delve into the world of visual content and do your own product photography for eCommerce, here's what you need to do.
Some top tips
Try using your smartphone's camera before investing in a new camera.
Use a tripod for stability.
Lighting is everything - see if artificial or natural light works best for your products.
You can also use a natural background or a sweep of bouncing white light, depending on the result you're looking for.
How to take a picture for an eCommerce site?
The criteria for an online site are very specific and necessitate the use of several product photography techniques. For example, you need to be able to zoom in on an eCommerce image, and the style of a magazine ad image will be very different from what you need for your store.
You can choose to hire an NC commercial photographer who can potentially help you.
Here's what you'll need to do:
Start by setting up the setup by creating a white background. To set the stage, use a white wall and a table.
Arrange to light around the staging area. You can use a light stand or LED light, but natural light can also be a good option for some products or lifestyle shots.
For small objects, you can use a lightbox to get the right lighting and a white phase collapsed in a jiffy.
Use a sweep or a light bouncer to create the perfect studio effect
Set your camera and tripod at the right distance to ensure stability and clear photos.
Play around with your camera settings to find the perfect combination you need for each particular shot. This would include setting exposure and aperture, among other things.
Place the products in the staging area.
Finally, take multiple shots of the product from different angles and at different distances.
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