Things to Keep in Mind Before Optimizing Website
Google officially launched the Mobile-First Index in March 2018. Smart marketers were taking the first mobile approach long before the official rollout. According to Google's Danny Sullivan: "Neither mobile-friendliness nor mobile responsiveness is the first mobile indexing requirement. Pages without the mobile version still work on mobile and are usable for indexing," he said. It's time to move on from the desktop and embrace mobile
Here are some basics for making your site mobile-friendly:
Adapt your site to any device - be it desktop, mobile, or tablet.
Always measure your images when using responsive design, especially for mobile users.
Use short Meta titles. They are easy to read on mobile devices.
Avoid pop-ups that cover your content and prevent visitors from getting a glimpse of what your content is about.
At least something can happen on mobile. In the first world of mobile, long-form content is not equal to more traffic and better ranking.
Don't use mobile as an excuse for clicking. Users and search engines need to see the same content.
The idea of some doing technical SEO is frightening.
With so many SEO tools available, auditing SEO is no longer a difficult task.
However, the key is to know how to interpret the data provided and what to do with it.
For starters, you should check out the following.
Make sure your site is mobile-friendly.
Check and correct status code errors.
Check the next robot to tax for errors. Improve if needed.
Check your site's indexing with Google Search Console. Investigate and fix any issues that are discovered.
Fix duplicate title tags and specify duplicate meta.
Audit the content of your website. Check traffic statistics in Google Analytics. Consider improving or cutting poorly performing materials.
Fix broken links. They are the enemy of user experience and potential ranking.
Submit your XML sitemap to Google through Google X Console.
3. Core Web Vitals:
As the name suggests, Google's initiative is designed to measure the number of metrics needed for a healthy website. The ultimate goal is to provide the best user experience.
Sometime in 2021, this "Page Experience" signal will be added to Google's core algorithm as a ranking factor.
According to Google, "loading experience, interactivity, and visual stability of page content, and shared 2020 Core WebVitals are key."
Each of these Metrics:
• Focus on the unique aspect of the user experience.
• The results are measurable and quantifiable for a reasonable purpose.
Tools to Measure Core Web Vitals
Page Speed Insights: Measures the performance of both mobile and desktop and provides recommendations for improvement.
Lighthouse: An open-source, automated tool developed by Google can help developers improve the quality of web pages. It doesn't have many features available in Website optimization North-Holland (websiteoptimalisatie Noord-Holland)
Speed Insights, including some SEO checks.