As an entrepreneur, you must be aware of the importance of the online environment. The digital marketplace has been slowly expanding over the years and has probably reached the point of no return-where; if companies do not pay attention to this wave, they will probably be washed away.
Therefore, company leaders need to understand the importance of digital transformation and know the strategies listed below.
Reorientation: With machine learning, you can determine which content is most likely to bring customers back to the website. In other words, get customers who left your website back based on their historical data. In this way, machine learning is helpful to improve ad retargeting by maximizing its effectiveness.
Marketing automation: Machine learning is a driver of marketing automation. It has the ability to charter millions of customers' data to the point of identifying the right moment to contact them.
Also, it allows you to determine which are the most effective words when sending, for example, an email.
Marketing Influencer: Implementing marketing influencers is one of the digital trends that has become popular in recent years. That is the use of influencers to boost sales in physical and online stores. In particular, beauty care and clothing brands stand out, achieving great success using celebrities in their campaigns.
Similarly, companies continue to offer customers the opportunity to suggest products or services. Consequently, they give them participation to generate content in the brands. Of all the digital trends, using influencers is the most effective, with 94% implementation by marketers.
Content generated by Artificial Intelligence: So far, artificial intelligence has not succeeded in replacing the human being to "write articles," that is, to generate content. Instead, it has been beneficial for issuing reports or reports on sports matches, financial figures, or market data. Primarily, it has managed to minimize people's errors, increasing efficiency.
Advertising for mobile internet: Voice search adopted by smartphones is another digital trend with high popularity as a digital marketing strategy. Mainly due to the unquestionable inclination of users to use a Smartphone, both to navigate and to buy online. Therefore, companies must dedicate a good part of their marketing budget to mobile internet advertising. Thus, they will increase the possibility of reaching their target audience.
Intelligent content curation: An example of this technique is to suggest to a specific consumer the products that other visitors bought at the time when sending a product chosen to the "shopping cart."
Chatbots: Chatbots mimic human intelligence, interpreting consumer inquiries and completing orders. Although it may seem expensive and difficult technology to develop, it is affordable and accessible. Also, you don't need the help of a large team of web developers.
Seeking experts to drive digital innovation: There is a spike in demand for online marketers, digital marketing executives, web developers, and content management professionals.
This only proves that more and more companies are seeking digital transformation and hiring industry experts such as Joshua Team, who has years of experience with helping companies like Keller Williams and HP successfully undergo digital transformation and has helped many start-ups, medium or large scale organizations with their digital strategies for a sustained profitable business.